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Managing Strategic Accounts

To properly manage strategic accounts, those customers you cannot lose, is demanding work. In today’s competitive environment future sales and commitment of the customers cannot be taken for granted.

A solid, systematic way to manage strategic accounts is needed in order to plan and implement correct actions that make financial sense too. Limited resources have to be focused where the customer perceives most value and deliver the results that matter most. Miller Heiman methodologies help organizations build plans for improving the collaboration that’s valued on both organizations. 

Miller Heiman methodologies that fit especially well for building relationships:

  •  Large Account Management ProcessSM (LAMP®)  – methodology for strategic planning for key accounts that leads to growth and customer commitment
  •  Channel Partner Management® – improves collaboration with channel partners to ensure mutual profitability  

 

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